Radu Ranga

Year in review video for FinancialForce featuring: new brand identity, breakout events, new website, and amazing customers.

Lead cinematographer: Earl Little
Customer shoots: Earl Little
Editors: Earl Little & Radu Ranga
Footage: Earl Little, Anthony Hammond, Radu Ranga, JP Walti
Animators: Rob Zwiercan
Creative Direction: Radu Ranga for the FinancialForce in-house brand team.

© Music "History" from Groove Armada's latest album "Black Light" (2010) via YoutTube with royalties and video stats going to the copyright holder.

8x8 website redesign

Creative direction and theme: Radu Ranga for the FinancialForce in-house brand team.

Logo design by: Scott Whipple

Animation by: David McLeod

Music by: ODESZA - Meridian

Creative Direction and Animation: Radu Ranga

Objective: We’ve updated the logo to modernize and signal our next level of growth to the market as well as our employees. We looked at several options and ultimately we refined and tested two logos. The test group represented people in our target audience — CEOs, accountants, various age groups etc. — as well as creative peers and people from unrelated fields. This logo came back the clear winner. The logo is distilled into the fewest pieces possible and we’ve consolidated two Fs into one to reflect the notion of smart and simple. In case you’re wondering where the other F is, flip the logo upside down and find the second F.

Campaign based on buyer journey

FinancialForce Event Design for the Aria Hotel and Jewel Nightclub in Las Vegas.

Creative direction and concept design by Radu Ranga. Design by FFBrand team: Scott Whipple, Earl Little, Steve Casey, Meredith Swartz, and event partners Vision Global Event Strategies.

Contribution: Campaign idea, art direction and design.

Brand: The Sopranos on HBO.

Agency: andcompany.com

Medium: Advertising.

Industrial design rendering: Eskil Tomozy.

Contribution: Winning campaign idea, art direction and design.

Brand: The Sopranos on HBO.

Agency: andcompany.com

Medium: Advertising.

Contribution: Campaign idea, art direction and design.

Pop up idea: HBO.

Brand: The Sopranos on HBO.

Agency: andcompany.com

Medium: Advertising.

Contribution: Campaign idea, art direction and design.

Brand: The Sopranos on HBO.

Agency: andcompany.com

Medium: Advertising.

Contribution: Campaign idea, art direction and design.

Brand: The Sopranos on HBO.

Agency: andcompany.com

Medium: Advertising.

Contribution: Ideation and design.

Brand: Coca-Cola.

Agency: turnerduckworth.com

Medium: Brand Visual Idenity.

Status: Produced.

Contribution: Ideation and design.

Brand: Coca-Cola.

Agency: turnerduckworth.com

Medium: Brand Visual Idenity.

Status: Produced.

Contribution: Ideation and design.

Brand: Coca-Cola.

Agency: turnerduckworth.com

Medium: Brand Visual Idenity.

Status: Produced.

Contribution: Ideation and design.

Brand: Coca-Cola.

Agency: turnerduckworth.com

Medium: Brand Visual Identity.

Contribution: Ideation and design.

Brand: Coca-Cola.

Agency: turnerduckworth.com

Medium: Brand Visual Idenity.

Status: Produced.

Contribution: Ideation and design.

Brand: Coca-Cola.

Agency: turnerduckworth.com

Medium: Brand Visual Idenity.

Status: Produced.

Contribution: Writing and design.

Brand: Coca-Cola.

Agency: turnerduckworth.com

Medium: Brand Visual Idenity.

Change is refreshing: this concept was proposed to address a core frame work with subtle changes in design utilizing the material to create a refreshing shimmering liquid effect. The idea was to entice consumers to engage with a revolving set of new patterns on the cans for a summer campaign.

Contribution: Ideation and design.

Brand: Coca-Cola.

Agency: turnerduckworth.com

Medium: Brand Visual Idenity.

Status: Produced.

Contribution: Writing and design.

Brand: Coca-Cola.

Agency: turnerduckworth.com

Medium: Brand Visual Idenity.

Contribution: Ideation and design.

Brand: Coca-Cola.

Agency: turnerduckworth.com

Medium: Brand Visual Idenity.

Contribution: Writing and design.

Brand: Coca-Cola.

Agency: turnerduckworth.com

Medium: Brand Visual Idenity.

Status: Produced.

Idea: Skin care packaging that’s thin and rounded for ease-of-use cycling athletes on-the-go. A display inspired by bicycle spokes and made of three pieces held together only by tension. This was created in 2002, before the iPhone design though it bears resemblance with the radial edges.

Contribution: Concept design and point-of-purchase display.

Status: Prototype concepts for portfolio.

Idea: Skin care packaging that’s thin and rounded for ease-of-use cycling athletes on-the-go. A display inspired by bicycle spokes and made of three pieces held together only by tension. This was created in 2002, before the iPhone design though it bears resemblance with the radial edges.

Contribution: Concept design and point-of-purchase display.

Status: Prototype concepts for portfolio.

Creative direction, storyboard and design.

Contribution: Creative Direction and design for one of the UFC's most successful and anticipated events: Nate Diaz vs Conor McGregor 2

Photography: Jeff Bottari and Brandon Magnus

Contribution: Creative direction, photography direction.

Photography: Nick Laham

Logo Design: Rob Tonelete

UFC 205 Animated Promo cobranded with the Monster sponsorship. Synchronized the signature "heartbeating" M logo with our historic 205 number for the first UFC in NYC.

Contributiion: Creative direction and storyboarding

Storyboarded, designed and contributed to the writing as well a commercial showing how Microsoft Dynamics integrates with all of Microsoft. Used Microsoft brand guidelines, visual identity and aligned to other commercial campaigns through as standard device end reel.

Client: Microsoft Dynamics

Campaign: Content marketing campaign aligning to Microsoft all-up productivity campaign. 

Project: Big rock content marketing campaign: includes ebook, thought leader interviews, blog posts, gated landing pages, thought leader interviews, social media artwork, social posts pre populated with @ mentions for featured thought leaders and more. Included sales enablement kit with sample 1st touch, 2nd touch and 3rd touch emails as well as all of the above mentioned items.

Results: Drove massive traffic, downloads and continuous success. Translated in parts of Europe, South America, LatAm, Japan, and Brazil. Microsoft Dynamics now in Kapost top 50 using this and other content marketing we built.

Creative direction and ideation: Microsoft team SFO; Radu Ranga, Gen Williams, JP Walti.

Client: Microsoft Dynamics, Microsoft Social listening.

Campaign: Content marketing campaign for Microsoft Social Listening aligning to Microsoft all-up productivity campaign. 

Project: Big rock content marketing campaign: includes ebook, thought leader interviews, blog posts, gated landing pages, thought leader interviews, social media artwork, social posts pre populated with @ mentions for featured thought leaders and more. Included sales enablement kit with sample 1st touch, 2nd touch and 3rd touch emails as well as all of the above mentioned items.

Results: Drove massive traffic, downloads and continuous success. Translated in parts of Europe, South America, LatAm, Japan, and Brazil. Microsoft Dynamics now in Kapost top 50 using this and other content marketing we built.

Creative direction and ideation: Microsoft team SFO; Radu Ranga, Gen Williams, JP Walti.

Client: Microsoft Dynamics, Microsoft Social listening.

Campaign: Content marketing campaign for Microsoft Social Listening aligning to Microsoft all-up productivity campaign. 

Project: Big rock content marketing campaign: includes ebook, thought leader interviews, blog posts, gated landing pages, thought leader interviews, social media artwork, social posts pre populated with @ mentions for featured thought leaders and more. Included sales enablement kit with sample 1st touch, 2nd touch and 3rd touch emails as well as all of the above mentioned items.

Results: Drove massive traffic, downloads and continuous success. Translated in parts of Europe, South America, LatAm, Japan, and Brazil. Microsoft Dynamics now in Kapost top 50 using this and other content marketing we built.

Creative direction and ideation: Microsoft team SFO; Radu Ranga, Gen Williams, JP Walti.

Client: Microsoft Dynamics, Microsoft Social listening.

Campaign: Content marketing campaign for Microsoft Social Listening aligning to Microsoft all-up productivity campaign. 

Project: Big rock content marketing campaign: includes ebook, thought leader interviews, blog posts, gated landing pages, thought leader interviews, social media artwork, social posts pre populated with @ mentions for featured thought leaders and more. Included sales enablement kit with sample 1st touch, 2nd touch and 3rd touch emails as well as all of the above mentioned items.

Results: Drove massive traffic, downloads and continuous success. Translated in parts of Europe, South America, LatAm, Japan, and Brazil. Microsoft Dynamics now in Kapost top 50 using this and other content marketing we built.

Creative direction and ideation: Microsoft team SFO; Radu Ranga, Gen Williams, JP Walti.

Contribution: Writing, creative direction

Voiceover: Leo Manson

Photography art direction featuring real people, real technology.

Photography art direction featuring real people, real technology.

Client: Microsoft Dynamics, Microsoft Social listening.

Campaign: Go-to-market content marketing campaign for Microsoft Social Listening aligning to Microsoft all-up productivity campaign. 

Project: Product selling through product story telling. We used our Social Listening product to track sentiment on popular topics like food and travel destinations, to help demonstrate what the product can do for brands. We then landed these stories in major online publications and online news outlets.

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Results: Drove massive traffic, conversions and continuous success. Content was published in Upworthy, FooodBeast, Mashable, International Business Times, Huffington Post and more.

Creative direction and ideation: Microsoft team SFO; Radu Ranga, Gen Williams, JP Walti.

Vision: Fred Studer.

http://www.microsoft.com/dynamics/en-us/microsoft-social-listening/

Client: Microsoft Dynamics, Microsoft Social listening.

Campaign: Go-to-market content marketing campaign for Microsoft Social Listening aligning to Microsoft all-up productivity campaign. 

Project: Product selling through product story telling. We looked to offer a portion of our Social Listening product to help make a purchase decision by enabling them to track sentiment on products.

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Results: Drove massive traffic, conversions and continuous success. Content was published in Upworthy, FooodBeast, Mashable, International Business Times, Huffington Post and more.

Creative direction and ideation: Microsoft team SFO; Radu Ranga, Gen Williams, JP Walti.

Vision: Fred Studer.

http://www.microsoft.com/dynamics/en-us/microsoft-social-listening/

My team and I were each awarded 3 Microsoft Patent Cubes.

Contribution: app creation, product scenarios, naming and branding, preliminary app wire frame and app design.

Idea: Kinetic packaging. The transparent outer shell concentric pattern, moving across the base, creates motion to evoke the behavior of the ball. One ball behavior is for distance and the other is for spin control.

Contribution: Art direction and design.

Agency: Turner Duckworth @ turnerduckworth.com

Status: Client concept only. Not produced.

Idea: Kinetic packaging. The transparent outer shell concentric pattern, moving across the base, creates motion to evoke the behavior of the ball. One ball behavior is for distance and the other is for spin control.

Contribution: Ideation and design.

Agency: Turner Duckworth @ turnerduckworth.com

Status: Client concept only. Not produced.

Idea: Kinetic packaging. The transparent outer shell concentric pattern, moving across the base, creates motion to evoke the behavior of the ball. One ball behavior is for distance and the other is for spin control.

Contribution: Ideation and design.

Agency: Turner Duckworth @ turnerduckworth.com

Status: Client concept only. Not produced.

Contribution: Inner cover illustration that's visible underneath the die-cut design.

Brand: Sagmeister Inc. book, "Things I Have Learned in My Life So Far"

Agency: Sagmeister & Walsh @ sagmeisterwalsh.com

Medium: Book illustration

Status: Produced.

Contribution: Product concept and UI/Graphic design.

Overview: See the world as it happens. LiveView lets you see pictures and videos of your favorite places around the world in chronological order. A platform for real time intention and/or location based marketing.

Contribution: Product concept and UI/Graphic design.

Overview: See the world as it happens. LiveView lets you see pictures and videos of your favorite places around the world in chronological order. A platform for real time intention and/or location based marketing.

Contribution: Product concept and UI/Graphic design.

Overview: See the world as it happens. LiveView lets you see pictures and videos of your favorite places around the world in chronological order. A platform for real time intention and/or location based marketing.

Role: Director, creative and brand marketing at NetSuite.

Objective: Produced and creative directed the company's first integrated digital and social content marketing campaign that fused musicians, writers, industry influencers, our executive leaders and customers. Helped produce their first big rock content marketing campaign. Search #HelloDisruptors for more.

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Work: I branded and messaged the art pack and content featuring disruptors, customers, influencers, CEOs, even musicals were interviewed around the theme of disruption And business models, pricing, technology, social, speed to market, and overall delivery of innovation is disrupting every industry.

Client: NetSuite

Project: Event design for thought leaders and customer series. Tours include: NYSE (New York, NY), Gartner, U.K. cloud tour (London,England).

Role: Director, creative and brand marketing at NetSuite.

Objective: Produced and creative directed the company's first integrated digital and social content marketing campaign that fused musicians, writers, industry influencers, our executive leaders and customers. Helped produce their first big rock content marketing campaign. Search #HelloDisruptors for more.

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Work: I branded and messaged the art pack and content featuring disruptors, customers, influencers, CEOs, even musicals were interviewed around the theme of disruption And business models, pricing, technology, social, speed to market, and overall delivery of innovation is disrupting every industry.

Client: NetSuite

Project: Event design for thought leaders and customer series. Tours include: NYSE (New York, NY), Gartner, U.K. cloud tour (London,England).

Role: Director, creative and brand marketing at NetSuite.

Objective: Produced and creative directed the company's first integrated digital and social content marketing campaign that fused musicians, writers, industry influencers, our executive leaders and customers. Helped produce their first big rock content marketing campaign. Search #HelloDisruptors for more.

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Work: I branded and messaged the art pack and content featuring disruptors, customers, influencers, CEOs, even musicals were interviewed around the theme of disruption And business models, pricing, technology, social, speed to market, and overall delivery of innovation is disrupting every industry.

Client: NetSuite

Project: Event design for thought leaders and customer series. Tours include: NYSE (New York, NY), Gartner, U.K. cloud tour (London,England).

Idea: Signifying a deeper more powerful clean through x-ray photography of common home and laundry items.

Contribution: Ideation and design.

Agency: Turner Duckworth @ turnerduckworth.com

Agency: CBa Brand Engine @ cba-be.com

Status: Concept for client. Not produced.

Idea: Signifying a deeper more powerful clean through x-ray photography of common home and laundry items.

Contribution: Ideation and design.

Agency: Turner Duckworth @ turnerduckworth.com

Agency: CBa Brand Engine @ cba-be.com

Status: Concept for client. Not produced.

Role: Art direction for photography and design, design.

Packaging: before and after